Studies show that Vitamin D deficiency is prevalent in children. This vital vitamin is a major contributor to bone strength and provides myriad health benefits, so Cadbury Bournvita, Ogilvy India and Wavemaker collaborated on a campaign that encourages children to spend more time in the sunlight, centered around enjoying the country's favorite sport. "D for Dreams" features cricket legend Rahul Dravid, and also utilizes an AI-module that encourages parents to record their kids playing cricket to access personalized training tops from Dravid.