Despite voting being mandatory in Brazil, the abstention rate in the 2022 elections reached a record high, with 31 million people not voting. Understanding the importance of each vote and recognizing its social role, Burger King Brazil launched a campaign, created by DAVID São Paulo, aimed at encouraging the public to get out and vote. How? After the elections, which took place on Sunday, October 6, anyone who showed proof of voting at the counter of BK® restaurants on Monday, October 7, could choose between receiving a free order of fries or onion rings.