Road fatalities are a major issue in South Africa. Volkswagen and Ogilvy have teamed up to create a campaign that highlights Volkswagen’s Blind Spot Monitoring system and raising awareness around traffic safety. With the use of a specialized paint known as ‘Black 3.0’, which is so dark that it absorbs light and removes all definition, Volkswagen has created a series of “invisible” life-size installations that are showcased in selected Volkswagen Dealers and public locations that feature objects commonly found, or rather missed, in a driver’s blind spot. When onlookers scan the installation using an Augmented Reality filter, the actual object in front of them is revealed, highlighting not only the dangers of the blind spot but the benefits of Volkswagen’s Blind Spot Monitoring system, together with other IQ.DRIVE features.
