The A6 e-tron is a milestone in Audi’s electrification strategy and sets new standards in the premium segment with its range, charging performance and outstanding design. Ogilvy’s launch campaign demonstrates in various moving images and stills what “This is Audi” stands for in this context. The 360-degree campaign puts the vehicle-specific product features in the spotlight under the guiding principle “This is Audi” and has been on air since the end of September.