Inspired by Chief Creative Officer Henry Medina's own personal experience, Ogilvy Bolivia has created an app in partnership with Soulftware Corp. intended to save lives amidst the issue of long ambulance response times. With the push of a button, the Appbulance app sends out an alert to a network of volunteer doctors within a 300-meter radius that can help assist in medical emergencies before an ambulance arrives, ensuring people can get the care they need as quickly as possible.