Since 2019, Hasbro and its Baby Alive brand has been breaking gender stereotypes by highlighting the importance of a doll during a child’s development, promoting values such as empathy and respect between boys and girls. The brand is back with a new spot “Ageless Care”, created in partnership with Ogilvy Brazil, which reinforces how children can learn to become caring adults from a very early age. And when the parental-child role is reversed later in life, the lessons learned will carry over, along with the empathy and affection that transcends generations.