Dove and Ogilvy launched "10 vs 10", a powerful new campaign following their influencer-led #TheFaceof10 project, drawing attention to the steep increase in ten year old girls engaging with anti-aging trends. The campaign shines a light on how young girls are being exposed to adult skincare content, and it’s creating societal pressure for them to adopt unnecessary anti-aging skincare regimens before they’ve even grown up. The campaign leads people to free online resources helping parents and caregivers guide conversation around the issue.