‘Have a word with yourself, then your mates’ is the game-changing campaign aiming to make men think twice about violence and intimidation against women and girls in London. Created by Ogilvy UK for the Mayor of London, the film was launched at Selhurst Park during a Crystal Palace vs Manchester City match and broadcast on Sky Sports. There was further amplification from sports stars and commentators from football and beyond, as well as a roadside OOH campaign across the capital.