This work shows one man going to heroic lengths to improve the lives of children in a hospital. His endeavour symbolises Philips’ belief that there’s always a way to make life better which underpins a tireless approach to healthcare innovation.
The ad shows how an ordinary person goes to extraordinary lengths to improve the lives of children in a hospital.
The TVC is part of a broader campaign which includes a 30 second TVC, out of home, digital and social media.
