The Paris 2024 Olympics promised to be memorable from the get-go, and they delivered. As a proud partner of WPP Open X, Ogilvy in London, Paris and New York (among others) worked with @cocacola to create numerous campaigns across every conceivable medium, including the Olympic Torch Relay, iconic OOH, social, influence, PR, real-time content, a Food Fest and many more.
‘The Embrace Can' featured an illustration of one side of a hug, so when placed side by side the cans embraced – a simple effective embodiment of the Olympic spirit. The limited-edition can also unlocked countless prizes.
