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Our Capabilities - Health

Consumers today expect brands to have their wellness in mind. That expectation extends to every brand—not just those who are considered traditional health & wellness brands. Ogilvy Health takes on the task of helping all brands and businesses make anything imaginable, in any market, under any timeline, with perspective from across the entire healthcare business landscape. A global network committed to sustainable impact and growth, Ogilvy Health offers clients the benefit of proximity to their local customers paired with scalable global capabilities. We work with a diverse set of partners and organizations to achieve healthcare marketing and business solutions, from pharma and biotech to medical centers and payers, to government health policy and consumer health & wellness.

  • PR & Influence

    We bolster and protect a brand’s reputation and earn attention and influence through a suite of services including Narrative Development, Corporate and Reputation Protection, Employee Experience & Engagement, Earned Media Influence, Social Media & Influencer, Thought leadership, Patient Advocacy, Product Communications, Purpose Branding & CSR, and Disease State Awareness.

  • Brand Development & Promotion

    In a crowded and competitive marketplace, we ensure the brand drives impact through Brand Strategy & Development, Naming & Brand Architecture, Competitive Analysis, Segmentation & Journeys, Award-Winning Creative, Customer Engagement Plans, Point-of-Care Marketing, Advocacy Engagement, and DTC Marketing.

  • Market Access & Payer Marketing

    Our experts drive impact for payers through Market Access Strategy, Preapproval Communication, Value Proposition Development, Demand Realization/Pull Through, and Patient Support & Access Services.

  • Medical Education

    We ensure that the brand and the business always come off as authentic and knowledgeable, thanks to our offerings such as KOL Mapping & Engagement, Lexicon & Scientific Narrative Development, Content Creation, Dissemination & Engagement, Speaker Development & Training, and Congresses & Symposia.

  • Experience & Innovation

    Thriving in today’s marketplace depends on creating memorable, emotional moments with consumers and consistently pushing the boundaries of what’s possible. We challenge our clients to meet the moment through our expertise in Omnichannel Planning & Implementation, Loyalty & CRM, CX Strategy, Social Media, Content Strategy, UK, and Field Engagement Solutions.

  • Data, Intelligence, & Strategy

    Big data leads to big insights, and that’s how you drive impact. We ensure our clients don’t miss a beat through solutions in Customer Insight Analytics, Segmentation & Prioritization, Pilot Design & Customer Experience Mapping & Transformation, Market Selection, Measurement & Data Planning, Campaign Analysis & Optimization, Database Program Optimization, Dashboards & Visualization, Media Mix/Attribution Modeling.

  • Innovation Lab

    Exploring and optimizing different technologies can deliver ground-breaking products, features, and functionality. Our Innovation Lab develops visualization technology for clients to deploy through AI and VR interfaces, and designs and builds touchless, in-person, self-driven experiences to help clients serve critical information to their audiences. This service also produces new ways for brands to bring value to health and wellness through gamification.

  • Oncollab

    Cancer remains a life-altering experience for millions of people and their families. Our passion for impacting lives facing cancer inspired the creation of Oncollab, an oncology collaboratory of diverse experts working together to design better cancer experiences through the intersection of behavioral economics, science, and creativity.

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