As more consumers look for healthier personal care products, Dove launched VitaminCare+, a new deodorant fueled with Vitamin B, and free from aluminium, parabens and baking soda. Coming in a variety of 6 fresh and natural scents, it also provides 72-hour of odour protection.
Ogilvy Social.Lab was tasked with developing the social content strategy and the creative campaign for the launch. The agency created a multifaceted campaign. A first pillar focused on product tests and content tapping into conversations, behaviours and trends already happening on social, while a second leveraged opinion leaders and creators interacting with and reviewing the product. The third pillar brought to life the world of VitaminCare+ with CGI in collaboration with the team of Eternitease. In total, the agency deliverered over 100 assets for Dove's Meta, TikTok and Pinterest channels.
