VANS and Ogilvy Social.Lab teamed up to create VANS Off the Wall of Fame, a gaming movement that challenged gamers to break the rules and play in unconventional ways.
Collaborating with popular Twitch streamers, a series of unique challenges were designed and demonstrated live on Twitch.
Participants were directed to submit their attempts and share tips on the VANS Discord channel.
The most outrageous submissions were ranked by the streamers on the VANS Europe Twitch page. Winners received VANS merchandise and the honour of being featured in The Off The Wall of Fame, an installation in the house of VANS London celebrating their daring play.