The Center for Cybersecurity Belgium (CCB) is the central authority for cybersecurity in Belgium, whose main role is to implement the national cybersecurity policy in cooperation with all relevant Belgian government departments. Just like the Safeonweb platform gathers content and services on cybersecurity for Belgian citizens, the CCB decided to launch a similar project for companies and organizations in Belgium: Safeonweb@work.
Our strategy focused on getting the most vulnerable Belgian organizations, the ones who need more support to structure their cyber protection, to consider Safeonweb@work for their next steps in cybersecurity, establishing it as the go-to platform with simple solutions to bring serenity to their organization.
The campaign's creative approach relied on smart humour and positive reinforcement rather than fear, highlighting the stark contrast between the stringent physical security measures businesses take and their more lax attitude online. This all was encapsulated under the tagline: « Safeonweb@work, the official reference for cybersecurity.»
The campaign achieved a 2.5M reach, 48M impressions and 117K link clicks.