To put Leo (Milka) on the radar of millennials, without losing sight of their older target audience, Ogilvy Social.Lab created a new strategy, communication campaign and tagline for the iconic chocolate wafer from our teenage years.
'An Easy Break' centers on a TV spot featuring the iconic Leo and an eccentric dog specialising in luxury massages. This slightly absurd commercial was directed by Jean-Charles Charavin of PoP Studios.
Besides a 20-second TV format, this 2024 production can be viewed on YouTube and all social networks in 20'' and 6'' versions, included dedicated TikTok assets, and via bannering.
