In the Middle East, fast food delivery is outpacing traditional in-store channels but KFC was lagging behind its competitors. Moreover, even when people did order KFC for delivery, 83% of the time they chose to call in their order, which is a high cost channel. Only 2% of delivery orders were through the website. We needed to change this. Not only for KFC, but to give our KFC chicken lovers an easier and more convenient way to order when the craving for fried chicken hits.
KFC asked for a campaign that would get more people to order online by making it easier and more fun to order. So instead of dialing a number, they would tap their phone to order now. Without having to go through the existing website experience.
